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At first glance, the adverts look irresistible. A complete gaming PC for £500 with RGB lighting, a flashy case, claims of “high performance,” and free delivery. For anyone on a tight budget, it’s hard not to be tempted. After 20 years of building, repairing and advising customers on PCs, we’ve seen exactly what’s inside most of these systems. The reality is that the price is low for a reason, and that reason usually becomes clear six to twelve months later when the machine st

I had a look at RAM prices on our site the other week and had to look twice. The same kit that would've been pocket change a year or so ago now costs multiples of that. Turns out I'm not imagining things, memory and storage prices have gone properly haywire in 2026, and it's not a blip. It's bad. Like, historically bad. DRAM contract prices jumped 90–95% quarter-over-quarter in Q1 2026 alone, then piled on another 58–63% in Q2. On a longer scale DRAM is up roughly 172% year-o